Brief
A salad company with a brand new design system but a clogged up digital ecosystem. They needed a new state of the art site experience which also reflected their personality, quirkiness and commitment to good quality food! And we had 18 weeks for Discovery, Design, and, Build of Web and Mobile experience

Users:
1. Customers who want to place an order
2. Conscious Consumers, Investors, Future employees, Brand loyalists who want to learn more about the supply chain or sustainability efforts of the brand (which they’re very popular for)
3. Sweetgreen Employees - The lead marketing and Sustainability team regularly spun up new pages to generate leads and drive visibility on initiatives

Impact (from Alpha experiement)
- 100% rollout for Web and Mobile
- 100% ADA compliant
- Simplified integration system (to spin up new pages)

Role
- Manage partnership with client
- Support discovery sessions with C-Suite
- Synthesize insights and Build out pitch deck 

- Run design workshop sessions to land designs
- Support & Mentor junior designers
- Manage weekly allocation

User Problem

Website was a disjointed experience with multiple integrations which also led to metrics living in different dashboards, and did not reflect the brand.

“We were very conscious that not everyone wants a purely transactional relationship with Sweetgreen. For customers who want to know more, we needed to help them find the stories that will pull them closer to the brand and unlock our strategic platform of “Creative Curiosity”.” 


Nathaniel Ru
Chief Brand Officer + Co-Founder