About (Copy)

Hello!

I am Soundarya and I love solving messy problems by understanding the ‘why’ behind user behavior. I am also skilled at singing songs in languages I don’t know, and attempting handstands.

Clients I’ve worked with
T-Mobile
Milwaukee Tool
SCAD
Lowes
Amazon

I went to grad school at
Savannah College of Art & Design for a
Masters in Design Management (2017)

Scroll down to see a little bit more about me :)

 

Dec 2018 - Now

Piktorlabs Inc.
Product Designer

Experience
I work on gathering project requirements, feature requirements and building a design brief from the client’s ask. My daily tasks include identifying users, use cases, user goals and general user behavior for projects, conducting research to identify areas of impact and insights to guide design. I also collaborate with peers and clients to workshop and co-create solution concepts which I then translate into then wireframes and prototypes for proof of concept. I get to present the research and solution concepts to foster client buy-in.

Skills
UX & UI Design, Wireframing, Prototyping and Storytelling

T-Mobile Projects
T-Vault - To access and manage credentials while building an application within an enterprise
Alexa Voice Skill for Canvas - Quick access to KPI data available on Canvas Dashboard
• Jazz - A serverless development platform to create APIs, functions and websites
• Aboard - A self-guided application registration portal for Apigee Proxy consumer
• Cloud IAM - Portal to create and manage ‘permission roles’ to grant access within an enterprise
• InnerSource - Internal platform to enable devs to browse projects and access code across the T-Mobile community
• API Explorer - Platform to browse and compare APIs

 

Apr 2018 - Nov 2018

T-Mobile
User Experience Designer

Experience
Worked on identifying and assessing user needs to design experiences that will help a user achieve their goal. I got to collaborate with the engineering team to ideate and brainstorm product features that would be intuitive for the user. Deliverables include wireframes (high and low fidelity), prototypes and presentations. I also worked on scaling the product across different platforms like iOS, android, web and voice platforms.

Skills
UX & UI Design, Voice Interface Design, Wireframing, Prototyping and Storytelling

Link (Password Protected)
Digits - A unified communications service

 
 

Jun 2017 - Aug 2017

Milwaukee Tool
Design Research Intern

Experience
Researched the user behavior of the Design Research team within the Innovation org at Milwaukee Tool. Analyzed the insights to identify opportunities and designed a database prototype to archive and analyze multiple data sets that were collected by the Research Team. Other projects included researching competing products and mapping insights to make informed decisions for product development.

Skills
User Interviews, Qualitative Data Analysis, Insight Mapping and Storytelling

Links
Sequence of Events Database - A database for a product development process
Range Anxiety - Fear of insufficient range in battery related products

 

Oct 2016 - Nov - 2017

SCAD e-Learning
Design Research Consultant

Experience
Researched and collected qualitative data on the user behavior of the SCAD students enrolled in the online program. Used various mapping techniques to identify actionable insights to enhance their learning experience.

Skills
User Interviews, Qualitative Data Analysis, Insight Mapping and Storytelling

Link
e-Learning Project - Insights of how to experience the online learning experience

 

Mar 2017 - Jun 2017

Lowes + SCAD
Design Research Consultant

Experience
Produced concepts to empower millennial users by identifying insights on their interests through design research. Synthesized information by facilitating mapping exercises

Skills
User Interviews, Qualitative Data Analysis, Insight Mapping and Quick Sketching

 

Mar 2014 - May 2016

Amazon
Visual Experience Designer

Experience
Designed suites of marketing content featured on Amazon.com (Marketplace - North America) for various multinational brands. Minimized high error count through an ad-hoc Quality Audit process. Initiated a Design Forum to help improve quality of content.

Skills
Visual Design, Quality Audits, Process Improvements, Subject Matter Expertise, Training new employees

Link
Visual Design Campaigns - Designed suites of visual content for various brands
Quality Audit For Amazon Instant Video - Reduced the high error rates on quality issues
Kaizen Development - Designed a template when I noticed a lag in the design process while creating visuals with specific requirements.